-The challenge is to keep it contemporary and luxury yet wedding-y and tropical. It could also have a bit of the spirit of the Caribbean and Latin flavor of Puerto Rico, ideally.
-No cartoons, clip art, or juvenile feel.
-The words might say enough about weddings without including 'traditional' wedding iconography. I don't like adjoining wedding rings, or hearts, or hands (unless very abstract and contemporary) or any of the traditional wedding iconography that always looks cheesy.....so I'd rather not include.
-No literal cliched island iconography like palm trees, seashells, and waves. Abstract and contemporary and creatively clever versions of this might work, but they must be special.
- Also, I think it's probably best to spell out Puerto Rico (instead of abbreviating it per the URL), per my current home-grown logo.
- I spent some time looking at logos that I like in order to give some guidance. Clearly, these have nothing to do with islands/tropical/ocean/weddings, which my logo should somehow capture, but here are some aesthetics that I like: