Excellent collaborator from start to finish. Talent speaks for itself. Very happy and definitely looking forward to working together again
It is the 2nd time I have worked with Erik and he did again an amazing job. Very reliable, fast responding and good communication.
Great Work and communication!
Awesome job with our brand logos!
How St Joe Brewery started their logo design journey
Who are you known as?
Silver Harbor Beer Co or Pillar One Brewery Co
Tell us a bit about who you are and the people you reach
We're opening a brewery in St. Joseph, MI. We're targeting the 25-40 year old social drinker. The brewery will serve 15-28 beers and offer a full service restaurant. The interior of our tab room will have reclaimed wood accents walls with painted walls in a grayish blue color. Our building is 100 years old and has massive round cemet pillars every 20 feet thus the reason for one of names Pillar One.
Our area is also a popular beach area in the summer (if we use a lighthouse we want it to be the St. Joseph, MI lighthouse) but we're not tied to using it (actually less interested in a lighthouse). We like simple but with pops of color. We need a logo that works for the community but also for distribution. We will want to see options that could make sense on a sign for the building but also on bottles.
What industry do you think your business is most related to?
Bar & Nightclub
Other color requirements
I'd like to explore the following colors:
Blues (Knowledge, trust, calm and honesty.)
Light neutrals (Purity, balance and sophistication.)
Let designers make suggestions
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We're opening a brewery in St. Joseph, MI and have two names in mind that we'd like to see logo designs for. We like basic / modern designs and with some colors.
We're open to the logo design but like the idea of color (like 312 brewery) but not so bold that it doesn't have a shelf life. Grays and blues are some focus colors but not limited to these.
Option 1: Pillar One Brewing Co
Option 2: Silver Harbor Beer Co