Brent71586 needed a new logo design and created a contest on 99designs.
A winner was selected from 22 designs submitted by 7 freelance designers.
New Zealand Trails
Adventures for Active Relaxers
Guided small group active outdoor / soft adventure tours in New Zealand. Multi day (12 days) combining hiking and other activities in the great outdoors. Target market is 45 to 65 years old, above average income earners (tours cost USD$300+ per day. Professional guides, top service, active without being hard core, educational aspect, good food & wine, ecologically responsible, meet other people and have fun.
We want a character to evolve from 'the HIking Guy' (attached / http://www.hikingguys.co.nz) to a slighty more mature, sophisticated version of this character to allign with our older market. This character embodies our values and will speak for us and tell stories online. He is worldly wise, knowledable, fit and strong, reliable, good company, friendly and tells good jokes. He's a Kiwi!
We are New Zealand Trails and the overall logo will the character standing at the start of a trial leading into mountains or forest. He is the guide, ready and waiting to lead you on our New Zealand trail.
The character will also be used independently to speak online, social media channels etc.
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