We have designed a box designed to hold flies for fly fishing with a novel mechanism that utilizes as "tacky" (sticky) material. We are hoping to target the young and adventure seeking demographic in the fly fishing world. We have included examples of other logos that have proven successful in the industry. Our hope is to have a simple and memorable logo that could possibly utilize outlines of fish (preferably trout) or flies (mayflies, stoneflies, or caddis) along with the name of the box and possibly the slogan. Despite this we are open to lots of different ideas and would welcome other design ideas.
we wanted to make sure that we were really clear about not only some of things that we want but also some of the things that we don't want. So here is a short list.
- our hope is to be different from the rest of fly fishing market and most of the current designs, while really very nice, are very much like other fishing logos. The hallmarks of the "typical" fishing logo are fly line dancing around the logo connected to a fly or a fish, or a semi detailed picture of a fish that is leaping through the logo. We would like to avoid these things.
- we would like a very simple image (simple lines that look like a trout or a fly: not the hook but the actual insect - mayfly, caddis, or stonefly). We really want an image (abstract or simple line representation as described above) that can stand alone and be recognizable as our company even without the lettering.
We look forward to seeing your designs!