It was great working with Zulham, not only did he have the winning ideas, he also stood out from other designers by being most helpful, working hardest, and producing most design variations. Well done to Zulham! Would definitely work with him again!
Awesome designer to work with!
How USBG SF started their logo design journey
Who are you known as?
What’s your company slogan?
San Francisco Bay Area Chapter of the U.S. Bartenders' Guild
Tell us a bit about who you are and the people you reach
We are the San Francisco Bay Area Chapter of the U.S. Bartenders' Guild. We are one of 41 chapter cities nationwide. We are a trade organization that provides education, networking opportunities, and a sense of community for bartenders. Check out the national site: http://usbg.org. Here you'll see the national logo. We would like to echo the shape of this logo (a circle) but have a more linear design like the attached reference logo of Portland Craft Beer. Symbols of the bartender (bartending tools, cocktail glass) may be incorporated but don't have to be. Symbols of San Francisco (Golden Gate Bridge, iconic buildings) may be incorporated but don't have to be. We want something bold, simple and memorable that can easily look great as a sticker, t-shirt emblem, button etc...
We'd like the logo to have an emblematic quality. Either flat or 3D could work. Most likely linear with high contrast. We like circles and maybe banner ribbons. The logo could look at home on a beer or liquor bottle.
What industry do you think your business is most related to?
Bar & Nightclub
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
These two attachments are our 2 old logos we dislike and want to replace. The first one (red, blue and gold) is an awkward, long shape which we don;t like at all. It;s difficult as a sticker and on a t-shirt. The text overlayed on that shape is hard to read. It holds no clues as to what to organization does. The second logo is too wordy. It's more of a poster. We don't like all the architectural objects inside of a cocktail glass. It's too literal.