Trevor McKendrick got their new logo design by running a design contest:
logo for Salem Software
Check out Trevor McKendrick's Logo design contest…
We make religious mobile applications for native Spanish speakers. They are an underserved demographic, and we like to take care of them. Our mobile applications include Bibles, study guides, inspirational quote apps, etc. We have *three* audiences: (1) Our customers, who are native Spanish speakers, (2) our content licensors, who are your average middle-class, white American and (3) everyone not interested in religion who we might want to do business with (investors, partners, etc.)
Logo types to explore
Our logo has very specific needs depending on the audience. It needs to fit every audience need without intruding on the others. Audience 1: Customers - Christian Spanish Speakers Audience 2: Content licensors - Christian English Speakers Audience 3: Everyone else If audience 1 or 2 sees the logo they should have some religious association with it. But if audience 3 sees it they should think we're just a regular software company, no religious connotation. That is precisely how we chose our name. "Salem Software" has a slightly religious connotation (Salem is a former name of Jerusalem), but if you don't know what we do, you wouldn't assume we're religious. Also, here are a few words I'd like our brand to associate with: * approachable * inspiring * down to earth
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Trevor McKendrick collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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2 days ago | 23 min read