We need a pictorial logo of a cheetah, relevant to our business (elevator equipment), i.e. the cheetah is moving up, depicting "speed, elegance, strength and invincibility".
-No literal sign of elevator is needed.
-This is an Industrial brand, therefore the logo mood is "serious, formal and luxurious"
(Even traces of cool or fun styles are not intended)
-Some levels of abstraction is welcomed. e.g. cheetah made of steel would seem decent.
-The whole body of cheetah is not necessary to be depicted. Only head, shoulder and arms.
-The pictorial logo, we wish to use in the right side or above our logotype.
A pic of our old logo is attached. The triangled will be removed and the cheetah will be entered.
***FEEL FREE TO EXPRESS YOUR IDEAS AS FAR AS IT IS RELEVANT TO OUR BUSINESS AND ABOVE MENTIONED MOODS.***
There are cheetah logos on internet; please check to avoid obvious similarities. More distinct and memorable, more favorable.
first 8 hours feedback: I'm happy with the existing logotype. Please focus on the pictorial logo. Please don’t merge pictorial logo in the logotype. The two are meant to be used both together and separately.
we want a cheetah, with distinct head and body style and spots. Tigers, Pumas and other cats are not meant.
The cheetah body should be almost vertical like its is jumping up, resembling lift associations.
Industrial purpose of logo requires solid and serious themes