Our company name is a whimsical reference to a school that does not exist but has an (imagined) long and glorious past. We are looking for a logo that looks like it could be the logo for a preparatory school that has existed for at least 200 years but on closer inspection is whimsical/playful/funny.
Because of this we believe a school crest/shield could be a good route, as the attached samples indicate. Our idea is to have a school shield with whimsical “caper” related icons displayed on the shield or seal instead of more standard scholastic icons. So in a shield with 4 items we could have something like (clockwise from the upper left): a Lone Ranger mask, a blueprint/plans, a martini, a lockpick set. This layout is not a requirement, just a starting point. A shield with 3 icons would not include the blueprint. If blueprint/plans is too difficult to iconify it could be replaced with an explosives plunger. For the lockpick set, see the lockpicks.jpg image attached for ideas on how to represent.
In summary, we think a shield, crest, or circle/seal with the playful icons, combined with a banner below or a circle around that says Caper Academy. However, we are open to other concepts, such as other school-logo-like treatments or a Caper Academy mascot.
Whatever logo is created, we will want a 2nd variation where the full graphical logo is next to “Caper Academy” written in caps or smallcaps, similar to logo_next_to_text_4.jpg.
Some notes on the uploaded examples:
Shows the possibility of doing something like this concept with a simple circle or seal instead of a shield.
Shows the basic idea of a shield with 4 items plus an element for the name around it. We would likely want either the circle OR the banner for the “Caper Academy” name.
crest_with_three_elements_2 & crest_with_three_elements_5
Shows different possibilities for dividing a shield and the alternative method of putting “Caper Academy” in either a circle around the shield or banner under the shield. #2 has far too many elements, though, with the stars and dates.
Show how a simpler shield/crest could work. #1 also shows how an element could be used to divide the shield.
An example of a simplified shield with icons and a banner below with school name.
We like how the tilt gives this a dynamic feel. Not sure we want this in the final/main logo, but thought it was interesting.