For the brand image/logo concepts, some feelings this logo could evoke are: starry nights, magical excitement, unlimited possibilities, Harry Potter magic for grown-ups, we're never too old for a little magic, sophisticated fun. ("Happy-magic-sparkly-bling"...not "tacky-over-the-top-bling.) It should have a luxurious feel...after all the product is a giant piece of sparkly bling that is fun to play with and ask questions.
This logo SHOULD NOT be: overly gothic, occult, too theme-y/witchy, overly sexy.
NOTES ON ATTACHED IMAGES:
BRAND MASCOT ATTACHED IMAGE: This is my inspiration...In the future I am likely to use the logo with a stylized version of this woman in the attached photo, I like the short dark hair and intriguing eyes. I would omit her necklace. If you want to work her in from the beginning, that could be interesting.
BACKGROUND COLOR IMAGE: The brand plays off the "bling" element of the crystal pendulum. I like the sparkle and the colors of the purple background image. I am not married to this, but it did catch my eye.
BLOND WITCH IMAGE: The blonde witch image is dressed a little too sexy for the brand, however I like the general style, perhaps even a bit less "cartoony" would be good, I do like the modern/classic style of the "Skinnygirl" logo image.
CRYSTAL PENDULUM IMAGE: this is an example that is similar to Bewitched Bling product. Final product is in prototype/packaging stage. Final product will have a brand identifier (like a silver B at the end of chain and/or ribbon.) Product will come with velvet carry case.
Logo and images will be critical to web presence and packaging.
I AM OPEN TO ALL CREATIVE IDEAS!! My suggestions here are not set in stone, I am trying to give a flavor for the brand image and feeling I want to evoke, so please add your talent and inspiration to what I have written and don't feel overly bound by any specifics I have mentioned...they are ideas at this point, not absolute requirements.
Thank you and have fun!!