logo for Absolut Analog

Pleasure working with Arsen. He was the only designer in the contest that seemed to take a step back and really try to understand what I was trying to accomplish with my brand and my target market. He delivered on all of my requested changes, no matter how minor, and did not object when I asked him to change it back (countless times). Honestly, if he did not submit his concept and designs, I don't think I would have received a design that I would be even half satisfied with. His concept was miles ahead of the competition. Most designers, it seems, focused on the design aspect without regards to brand positioning - Arsen was the exception. In the end, I purchased the additional Design Guide because I was very pleased with the end product and see my company using it for years to come!