Tell us a bit about who you are and the people you reach
This logo is for an internal campaign exclusively, not outside marketing . It will be used for buttons, logo wear, posters and other visuals to promote top of mind awareness.
The company itself is an industrial manufacturer with factories in North America and Mexico.
The purpose of the campaign is to raise awareness of the need for the (widely distributed) team to work together more effectively. This involves various departments and locations to better support each other, and team players to more openly and effectively communicate (emphasis on listening) their needs and ideas .
The employee demographics are apx 2% top management, 15% middle management, 5% administrative, 10% engineering/technical and 68% factor labor.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Reds: Energy, action, passion and love.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The company culture is very masculine, demographically as well as psychographically. The logo needs to be appealing to a pretty macho audience - and yet the point of the campaign is to break down barriers and encourage greater openness.
FOCUS ON THIS: The idea of two-way communication we feel is imperative. So using a speech bubble as a communication symbol leaves out that important exchange part, for instance. We DO want the phrase incorporated, and the type should be clear and easy to read (the words don't read very well in uppercase).
We would like this not to be a corporate style logo. We would like it to be less abstract and more literal. I want to show the action of communication and collaboration. I would prefer characters or people talking. I want to try and associate a warm and connected feeling with this logo, as the goal is to promote cooperation and working together.
The idea of "working together" toward a common goal is of high importance. The use of a gear image - cogs in a wheel - feels machine-like, rather than two or more individuals lifting, pushing or otherwise putting joint effort toward a goal.