camille.alcover got their new logo design by running a design contest:
Interior architecture marketplace - need a top notch logo !
Check out camille.alcover's Logo design contest…
Révélez la beauté de votre intérieur (reveal the beauty of your interior - doesn't need to be integrated into the logo, but brings some clarity about the brand promise)
Delico is a French startup that aims at selling the services of home designers, interior architects, etc. Delico sells these services through an online marketplace. Home designers can sign themselves in as potential partners in order to offer their services on the platform. Their services are packaged as standard, common offers (for instance: a 2h home relooking session for 150€), which makes them easier to understand for the customers, reassuring, and affordable, while providing a fair compensation for home designers. The target customer is a woman or a couple, aged 30+, living in a city, with average income, who are interested about decoration but don't trust themselves to do it entirely on their own, and have had some prejudice about home designers that prevented them from using their services before (typically, they fear their services are elitist, expensive, and complex). The brand positioning, as conveyed by the logo, should insist on: quality (but not elitism), affordability (but not cheapness, it's more about paying the "fair" price), modernism, intimacy (chosing one's home interior is an intimate process) and transparency (WYSIWYG) IMPORTANT: Delico wants to differentiate itself from other home architecture companies taht cater to the needs of mostly wealthy customer, with a rather high-end, very architecture-like, arty positioning. Delico wants to position itself as more intimate, aspirational and understanding.
Logo types to explore
The company name, "Delico", stands for "delicious decoration", and bears a ressemblance to the word "delicate". A few inspirational items that people associate with interior design and home decoration are: hand-drawn 3D interior representations, 3D renderings and color charts. The name of the company is Delico. However, the name of the website is going to be "Mon Décorateur" (the French term for "my Home Designer"). The logo is to focus on the Delico brand name ; however, the website "branding" is going to be "Mon Décorateur by Delico". Designers should keep that in mind, and provide a font to match that used for the "Delico" logo in order to have the "Delico" stand alone logo on one side, and the "Mon Décorateur by Delico" logo on the other side. If needed, I can provide the briefing in French as well.
€999 Platinum package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
camille.alcover collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I am beyond thrilled with my new logo design! I had nearly 200 concepts submitted throughout my contest and nothing even came close to Saky's design and concept. It was on a whole different level. Completely nailed it.. thank you so much! I highly recommend.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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