WHAT WE WANT:
The logo will double as the app Icon, so I would like to see a preview of the the logo on it's own and as an app icon.
The App Icon is extremely important and Logo can either be the app icon or be part of it.
The app icon box can be plain simple color or it can have gradient.
IDEAS TO EXPLORE:
1. We would like to see the name "Wispi" integrated into the logo in an illustrative/ graphic way, much like Skype. An element of this should double as an icon.
2. We would like to see a pictorial logo with text. The icon/ mark should make very clear that we are a communications & social media application. The icon should be able to double as an icon for an app.
WHAT WE LIKE:
• simple (yet well thought of), fun, sophisticated and must represent the apps value and high standards.
• The design must not get the eye confused.
• With the first look must tell the user that is a communications / messaging app.
• The name should be be readable when small. As it will be used in an App Icon - and we want to increase visibility through naming recognition.
• The logo icon should double as the app icon.
THE ICON SHOULD BE:
• scream communications & social media.
We are very detail and quality oriented and would like to stay away from traditional looks.
Modern and tech designs are what we prefer, however again, if you do have a great idea that is not exactly aligned with the above, please do feel free to share.
•• ATTACHMENTS ••
• bee.jpg - we really like that the name is incorporated into the logo. we love the intelligent design aspect.
• linda.jpg - incorporating the name into the logo is clever.
• fluid.jpg - we like the flat design, but also the font connects well with the idea of fluid/ water which is a nice detail for this brand.
• travel.jpg - we like the that the text is the logo, but also that there is an element which could be used as an icon.
• plug.jpg - we like that the icon is incorporated cleverly within the text.
• talk-globe.jpg - we like that this gives a sense of global communication clearly and simply.
• get-notif.jpg - simple, clear and straight-forward.
OTHER BRANDS WE LIKE:
Viber, What'sApp, Tango, Telegraph etc.
I like the above mentioned company logos, because:
• with one look their logos let the user know that this app is made for messaging, communications. etc -
• continues to have its own unique and identifiable look & color.
The official color of the app is: #1A237E
However you can choose other colors in tones of Blue. We don't want the icon and logo color to be completely irrelevant to the official color (ex. Red).
WHAT YOU NEED TO KNOW ABOUT THE APP:
Our app design is Flat, I have attached a sample chat page to give you a feel for the product.