****got so many Bears, so want to clarify, it's nice if we have it but only if it make sense to a premium looking Appliance brand. Alternative imagery could be "water drops" as we make bidets.***
Brand name is BEIR - would consider lower case letters if looks good and meets our needs.
We sell electronic bidet seats (a high-end toilet accessory). It's a high tech appliance popular in Japan but in North America it is mostly for high-income or well traveled families. We like to target married people, so like the logo to be Neutral (slightly SOFT) in sex.
We will market as a Canadian company, and we like to be associated with the Polar Bear (Warm, Canadian, clean, pure)
Pricing of our appliance is high and we want to be a premium brand (not luxury). Typical price range is $400-1000 and we want to be around $700.
Overall like to be:
- High-end, Sophisticated, High quality
- Gender neutral but SOFT
- Convey an established home appliance entity feel (NOT a startup)
- Have some Bear element if possible
- Clean, since our logo is on the toilet - we like the sophisticated look of other Toilet Brands likes American Standard, Kohler, and TOTO.