Mule connects normal people who need to ship something SMALL (like a cellphone, lost passport, car keys.. stuff that fits into your pocket or briefcase, no packaging) to somewhere else in the world with people who are traveling there anyway,
Values the logo can convey:
* Connecting people
* Sending small things between people
* one person connecting two people
* bypassing hard barriers
* You forgot something, you fixed it by sending it
* simple, light, in your pocket
* Find a person to help you
* someone carrying things for you
* uncomplicate things
Think AirBNB.com for shipping small things.
It lets the shippers BID on how much they would like to spend to get something across without much hassle from big companies like fedex and UPS.
Carriers set the minimum price. Shippers set the max price.
Carriers and shippers create a verifiable account in the system: Facebook, twitter, linked in, mobile phone, address with verifiable utility bill and National ID.
Target audience is techies and early adopters, as well as later traveling salemen, and anyone that hates using fedex and UPS due to inflated prices.