Lukgood got their new logo design by running a design contest:
Fresh Logo for a premium Video Production Company focusing on Real Estate and Tourism content
Check out Lukgood's Logo design contest…
Art & Design
We make short video clips for the premium real estate and tourism market. Their main purpose is to act as a social media teaser for a certain house, an apartment or a hotel, their main goal is to evoke emotions. This is done through the use of "beautiful" and immersive camera angles and moves, enhanced through the extensive use of audio where we create soundscapes of how a certain spot would sound like. It's about bringing unpeopled places to life with the use of audio and video - In a premium segment. The target group are middle- to high-end real estate agencies, real estate sellers and hotels. They like their stuff clean and classy, but with a fresh touch.
I finally decided on the name LUKXUS (it's a play with my name, Luk, and the german world for luxury, "Luxus") and that, plus the idea of course, is all there is yet, so no fonts, no colors, nothing. All new, all fresh. Of course the "Luk" part also stands for the Look of something. But Lookxus looks kinda weird - and might be a company producing premium toilet seats. Side note: I run a regular production company called Lukgood. And LUKXUS is supposed to be its very elegant, classy but very empathic brother. Or sister. I am looking for a word and design mark or a clever word logo. The word "Lukxus" needs to be in there. Can be all-caps if necessary. Hardest task will be to make clear, that we are not a real estate agency. We are a media production focussing on the real estate market. Obvious icons for the logo would be houses, villas or luxury stuff like diamonds - They have all been used quite a lot in various logos for real estate agency. I am very open and happy about other approaches. So if you want to integrate something like that, it should be integrated really clever and witty. The logo should make clear to everyone, that we are playing on a premium field but with funky players on the pitch. A company in the same field: https://www.goldeneyemedia.com.au/ Two samples of the product, our video clips: Small 4-room Apartment: https://www.youtube.com/watch?v=3LzFo2VHtME Modern House: https://vimeo.com/330082848 This is my first contest here, so I am really looking forward to see what you guys come up with! Please let me know if you have any questions or something is missing. Thanks to everyone spending time and brain cells on this already! ****UPDATE: After seeing the first 16 designs, I realized that a triangle shape doesn't really work me, so please head towards other shapes. Thanks a lot!
€269 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Lukgood collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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