We would like to update/ refresh our current logo.
WHAT WE WANT:
- A cleaner and simpler design
- importantly, a more memorable logo mark of an eye
- a colour version and a black and white version
THE LOGO SHOULD:
- be simple and memorable
- work in colour and black and white
- work with and without the tag line
- be more representative as us as a team, the current logo lacks the right personality
IDEAS WE WOULD LIKE TO EXPLORE/ INCORPORATE:
* We would like to see within the logo a hint to the fact that we're involved in supporting / benefiting the planet (places) and people (community).
- It is possible this might actually complicate it too much? So when in doubt keep it simple.
VALUES THAT REFLECT OUR BRAND:
- Experienced, professional and dynamic.
- On the Ground / Direct.
- No nonsense, no frills.
- Friendly and Honest
- Lean and Determined.
- Efficient and Effective.
OUR BRAND PERSONALITY:
Our brand is the epitome of focused conservation in action. The brand is...
- inspirational, without being brash and intimidating.
Real, honest, focused conservation where it is needed most