Vstore got their new logo design by running a design contest:
237E - three level nightclub needs your top level logo
Check out Vstore's Logo design contest…
Bar & Nightclub
237E is a large three level (story/floor) nightclub overlooking the city's main nightlife street. 237E’s market is people in the age range of 18-40 enjoying nightlife. Each level of 237E has its own feel and identity, catering for different ages and preferences. From high energy to intimate chill spaces. Level 1: the ground floor, known as “Saloon Bar”, is a drinks and dance bar with western saloon styling. The Saloon Bar is a large area with limited seating, the bar is about standing up, mingling, dancing, energy. DJs on this level focus on loud high energy club music. Level 2: known as “L2” is a cocktail lounge serving cocktails, craft beer and global tapas food. L2 features a high atrium ceiling and a large outdoor balcony overlooking the nightlife street. L2 is a relaxed yet sophisticated chill space with mixed South American, tropical and Southeast Asia vibes and features plenty of booths and intimate small group seating areas for patrons to relax, talk and spend time with friends. DJs on this level focus on chill music. Level 3: known as “SkyBar” is an open-air rooftop bar with city views. SkyBar has astroturf floors and fairy lights in outdoor areas and is a minimalist, fresh, outdoor space. The bar has soft Bahamas and Hamptons styling and with seating encouraging mingling. DJs on this level focus on instrumental music, chill enough to have a conversation.
We would like the logo to convey “three levels”, this can be subtle and abstract. However, it must remain clear that the name of the venue is “237E”. The logo must look good both with and without the slogan as the slogan will not always be shown with the logo. 273E has a heritage feeling, 273E is more "hipster" than clean-modern :-) We have softer and more textured finishing, red brick walls, wood bars, stained glass, although we do have modern design elements as well, indoor plants, atrium, lighting, we are more of a cocktail lounge than beer hall. Take a look at our selected "design inspiration" logos for the heritage feel we are looking for. Slightly thicker lines are well regarded, a stamp effect may be worth exploring, but overall a more heritage feel than super-clean-modern is likely to suit 237E. This contest is for the master 237E logo, after this contest we will also develop individual logotypes for each of the three levels of the club as each level will have their own identity. The 237E logo (without slogan) will accompany the logotype of each level, for example: 237E Saloon Bar, 237E L2 and 237E SkyBar. Therefore, the 237E logo is to be compatible with this application. It is thought that perhaps the corresponding horizontal line of the “E” could be highlighted (different fill etc) to hint at the level in the building the respective bar is located. For example: in 237E Saloon Bar, the bottom horizontal line is highlighted, while for 237E L2 the middle horizontal line is highlighted and for 237E SkyBar the top horizontal line is highlighted in the E. E is short for “east” which is the part of the city in which the venue is located (the designer does not need to make any connection to east, but this provides context).
A$1,350 Custom package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Vstore collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
b4tm4n777 is quick to respond to messages, enthusiastic and open to feedback. This designer was very patient during an extended design contest and provided good support in the finalizing process.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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