Always a pleasure to work with and a truly outstanding eye for design. Hope we get the chance to work with him again in the future.
How rvmalcolm started their logo design journey
Who are you known as?
Shout (but you don't have to incorporate the name, as it will be an app logo)
Tell us a bit about who you are and the people you reach
A fun app that rewards pub/bar customers
Target audience: Australian males, aged 20 to 30.
What industry do you think your business is most related to?
Bar & Nightclub
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
1. "Shout" refers to Australian slang expression in a pub/bar, meaning, "turn to order a round of drinks", e.g. "It's my shout, what do you guys want?" Logo doesn't need to capture that idea directly - great if it can - but it needs to be consistent with that idea.
2. The tag line for Shout might be something like, "liquid mateship" i.e friends drinking in a bar and being social. Again, the logo doesn't need to capture that idea directly - great if it can - but it needs to be consistent with that idea. Logo doesn't have to have the word Shout incorporated at all as it will be in the app store and on your phone
3. Interested in how the logo works purely as an app logo on a phone screen next to 20 others i.e. the finger-nail real-estate of an app on a phone