My target audience is individuals, small business, large business and Government.
I want to express that Infodec Communications output is achieved using media experience to get effective results for customers.
Infodec is short for informed decisions.
So I want people to use their media strategy by making informed decisions. For example, you don't just send a press release out - you look for trends in the news cycle.
The logo should be a balance of heavy writing ie tenders, regulatory and policy research so this is the more serious side of the company, but also lighter writing blogs, press releases, etc.
I want to let individuals know that they can be just as effective as bigger business at getting their message across with my company's guideance.
The current logo reflects two people have a conversation and then the person moving on to make a decision, but I want this to change and make it look a bit more modern.