This is a logo for a parent company with 30+ locations. Each location will carry a branding element/logo and the Estab. Or since 1971 theme, BUT must have prominence on its own name.
So an example of a location all put into a logo with theme and imagery to match our concepts below would be:
Smoky Mountain Boats
Key Words/Concepts (to be reflected in brand name, image, story, vibe, etc)
We want to convey these top concepts in a common middle area.
We want an “O” Factor
We been around for a long time (ie: established in 1971) or (delivering fun or whatever for 40 years -- would have to change that every year but would make things a bit collectable)
Works with all location names
Works great on a T-Shirt.
Fits on a Banner
Works with a single color
Must communicate our story and compel people to join it.
Must generate curiosity
Must generate a smile when people look at it
Getting away on a fiberglass island
We want people to want to join the brand