jeffreycbarrett got their new logo design by running a design contest:
Design a logo for a unique new ecotourism concept - conservation meets adventure travel.
Check out jeffreycbarrett's Logo design contest…
Travel & Hotel
The Wild: is a global ecotourism brand specializing in both adventure travel and wilderness conservation. At its roots is the concept of Friluftsliv which literally means "free air life" in Norwegian, but it has come to be more of an embodiment of living strong in nature combined with a deep physical connection to it. The Wild: is an umbrella brand representing two organizations: a conservancy and a group of eco-resorts (located in the conservancies) in destinations around the globe. The Wild: Conservancy - has a mission to preserve vast swaths of land across the planet as forever wild. At the same time it aims to enhance the well being of people connected to this land through education and local economic development. In its essence the organization buys land and creates nature conservancies, then creates a Park System around it; employing local people as guides and wardens, bringing in scientists and researchers to study the Park and developing educational and interpretive programs around this knowledge. The Wild: EcoResorts has a vision of creating luxury, transformational ecotourism experiences and adventure sports in legendary wilderness destinations across the planet, which honours the land and its local populations cultural heritage. The eco-resorts are "glamping" products or high end / luxury camping products, that step very lightly on the land, with stand alone off grid infrastructure, allowing them to be built in very remote and wild locations across the planet, but with all the comforts of staying at a high end hotel. They are closely tied to local communities providing employment and learning opportunities for local people as well as visitors. The first one is currently being built in Antigua, which is a small island in the Caribbean. The brand draws on the romantic ideals and visuals of early explorers - canvas tents and hammocks, natural materials (rustic wood), classic sail boats.... historical, rustic, earthy, yet prestigious and progressive (E.g. protecting land, focus on science and education, local people and and local economic development) . It aims to bring one back to a simpler time of adventure with luxury but with the modern conveniences of technology and new ideas of a shared global economy, allowing one to live friluftsliv or a free air life - being strong outside in nature. It also has a focus on high end adventure sports - kite surfing, surfing, mountain biking, hiking, horse back riding, skiing / snow boarding, and it has locations in some of the best places on the globe for these sports. The brand needs to represent adventure travel, adventure sports, wilderness / nature, conservation, exploration, education, and personal growth (fitness, health, well-being, etc.) - in short a free air life. It needs to feel well established, representing both the past but also the future - progressive, green, local / grass roots, new thinking, etc. Think National Geographic. Think - The British Antarctic Survey. Think a resort version of Abercrombie & Kent -https://www.abercrombiekent.com. Think about a logo stamped on old canvas bag or burnt into a leather satchel. Think about a trail head sign at the entrance to the conservation and sign posts along the way. The target audience is between 35 - 65, well travelled, well educated and adventurous. They could have families with children or extended families (3 generations). They are very wealthy and worldly. They are extremely active and look for vacations that are unique and exciting. They want to be able to relax, but they also want to learn about new things and be able to participate in various activities / events, meet new people, experience new cuisine, culture, witness and be immersed in beautiful scenery / nature. They want to feel like they are giving back, that the experience of staying here is part of a larger story.
Here is a link to a presentation that we did for this concept which has some good visual references, but please disregard the logo that was used: https://www.dropbox.com/s/khqyj7v28pacjua/The%20Wild%20Presentation.pdf?dl=0 The colour scheme could work - but I'm open to other possibilities. I've included two African safari logos - I don't love them but they do convey some of the classic look that we are going for. I included the Half Moon Bay logo as I'm working on this project now and just really love the shape of this logo - I also like the story behind it: the shape of the bay, with the yaca plant that is predominant on the site and hints of the national flag of Antigua. I included a couple of character images and also included the Sitka clothing logo, which I really like.
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
jeffreycbarrett collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
We are creating a website which will operate as a directory for trips and tours in countries worldwide. ("Find and book
Sichere Klassenfahrt" (safe school trips) should become a quality seal for accommodations, tour companies and bus operat
A mountain top inn/retreat home for friends and families. It's a large farm-house style home on the top of the mountain