My Greens is a fresh produce/vegetable brand whose target audience includes middle-upper class buyers and are most likely to be female and aged 23+.
Background: We are looking to recreate our current logo after having noticed that it has a strong resemblance to that of our competitor which may cause confusion amongst the consumers. The logo to be created should be vastly different from that of the competitor and stand out. In the files attached please find our current logo as well as that of the competitor.
Brand Promise: Great quality - easy meals. Freshly canned or frozen. Fresh vegetables.
Content: This logo will be used to brand vegetable products such as frozen chips, canned goods and dried foods. The logo should convey that these are high quality products - vegetables that are either fresh from a farm or that have been frozen while fresh. Use vibrant colours and clear elements – the logo should stand out and be noticeable and engaging. Elements such as a fields or leaves can be included within the logo. No single specific vegetable or crop should be included, though a grouping of various vegetables is acceptable.
Target Audience: Our target audience are middle to upper income markets.
Emotional message: The logo should communicate that the brands products are high quality and convenient/easy to use.
Main – Green, White
Secondary – Brown