-We want to subtly leverage the Japanese "Dojo" brand name, but do *not* want to be overly thematic in the lettering. "Fun" trumps "Asian".
-Discrete letters are also good because then we can animate each letter independently within our games (i.e. no cursive/connected letters).
-No cliched Asian fonts please. Also, custom lettering is a big plus!
For the mascot (displayed alongside the logo), we settled on a red fox because (1) it can vary between cute to aggressive depending on how it's presented, and (2) riffs off the "dojo" idea because it's a Japanese red fox, is sly, and has connotations to Japanese lore (kitsune fox spirit). We think the Samurai Jack art style is appropriate for our mascot.