Capstone require a logo for their 10th birthday conference being held in San Francisco and Las Vegas in August 2012. The theme of the conference is “Pathway to Prosperity”.
The logo needs to contain images and wording “Pathway to Prosperity” and “USA 2012”.
The logo will shape the identity of the conference. We associate prosperity with success, achievement and wealth etc. Pathway is the journey, route, and focus towards the future.
The Capstone brand has stones associated with the branding (refer to our website) – and ‘pathway’ is symbolic on a few levels – including out branding origins (i.e. could be construed as stepping stone towards future, helping hand etc etc). The conference has an educational, technology focused modern approach.
The attendees are financial planners in Australia. They own their own business (with own brands/logos) and attend annual conferences to help grow and develop themselves and their businesses. They are professionals who engage in professional development regularly.
The financial planning industry in Australia – is currently undergoing major change due to industry progression, competition pressures and legislative implementation.
Logo needs to be able to be re-sized easily. Final design will need to provide style guide – RGB colours in word, and PMS colours for promotional merchandise. Fonts also required or close alternative available in word and powerpoint. If you have any queries - feel free to let me know.