Tell us a bit about who you are and the people you reach
We sell hotmelt adhesive solutions (industrial glue) to businesses in the manufacturing, food manufacturing and packaging industries. Our glues improve your production lines by saving you money or improving your manufacturing processes.
What industry do you think your business is most related to?
Where necessary, the black can be shown as a tint at 50% and 10%.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our fonts are Arial Bold and Arial Regular. I have attached our brand document. We would like to keep the shape logo (Pg.7) which I refer to as 'the splodge'. Although, it could be iterated upon. One challenge that I have with the 'splodge' is I can't put it on a red background. It would be good to have a white-only version of the new logo (including the 'splodge') for that reason. Perhaps an all-red version, an all-black and an all-white?
Our 'strap' is Keep production going which, we want to keep and use but I think doubling-up on text in the logo would be confusing. Happy to be proved wrong. Currently, I tend to use it in body-copy to explain why we do, what we do rather than lead with it as a design element.