The word "fly" in fly mutt is in reference to the dog being "cool" or "stylish". Think "that dog is fly" or "that dog has style". We are not looking for a dog that is actually flying.
We are hoping to get a logo that is abstract (doesn't necessarily resemble a specific breed of dog), modern (clean lines, not cartoony), and shows a stylish dog (the dog has elements such as a bowtie, scarf, sunglasses, cuffley cap, fedora hat, something else that's considered "cool", etc.)
We sell collars, leashes, and dog accessories as well as human accessories to match. Our target audience is Millennials that treat their dogs as part of their family. fly mutt is a urban, new-age company that also gives proceeds from each sale back to pets in need.
The company name, fly mutt, should be all lowercase.