Den is a complete destination spot located in Brooklyn's most vibrant neighborhood Williamsburg. A food and beverage concept designed in a bar/ lounge setting, it's main goal is to create an environment that the young professional can use and thrive in during the day while providing a seamless transition into the the energy of the night. A one stop shop that provides it all for our patrons leaving them no need to search else where outside our walls.
Hours of operation will be 7am-4am Monday - Sunday. The space is broken up into 3 sections.
The Coffee Shop (800sq.ft. at the entrance of the venue. Will act as a grab and go coffee shop/ fresh juice bar/sandwich shop/30 person seating area; used similarly to Starbucks seating area. The coffee shop is a sound proof room that will allow people to continue to work into the morning hours once the party starts in the back room, known as DEN.
DEN will open at 10am and offer all amenities of a communal/co-workspace (Free Wifi, Printers/ fax/scanners, graphic designer on site, communal areas, private phone use areas, White board, conference/communal table, reception, rent personal assistants, rental of laptops/ desktops with editing, design, art, photography software, outlets accessible throughout the venue). in a lounge style setting. People will be able to sit on living room style furniture, communal tables, at the bar and laid out through out DEN to work, create, meet or relax. The room will be vibrant, stimulating and full of natural light.
At 6pm all guests will be made aware that music will start soon and the environment will change. Happy hour begins, socializing over cocktails, food and music will become the new atmosphere. As the night goes on late night revelers will join the party and dance the night away to local dj's until 4am. This is the real money making time of the day. This is the reason we opened this venue up. The day time element was in addition to opening a fun, dance, music oriented (dj/live music; there is a stage in the venue) indoor/outdoor bar.
The COURTYARD is an open aired out door space where guests can eat, drink, play and relax. The courtyard will be home to a 1000sq.ft. deck outdoor mezzanine game room (ping pong, corn hole, darts and billiards table), hammock and large outdoor seating areas. An outdoor/indoor fireplace will be the center piece of the deck. The courtyard landscape will be playful, modern and comfortable during the day; enchanted and secluded at night.
The design of the space will be influenced by American design movements; American industrial meets the late 1950's through the late 1970's.
The food is simple yet profound w/ an eye focused on two American staples- a strong sandwiches program and a love for breakfast all day.
Local produce done well and in a fun playful way. Served all day and into the wee hours of the night daily (breakfast,lunch, dinner, late night, brunch). 90% of the beverage program will be American spirits, American wines, American Craft Beers (tap and canned beer only/ no bottled beer). Price point affordable and under market value. Our goal is to fill the seats with butts using price point and daily programming that will get people out and excited (Bitch Bingo, Live Band Karaoke, trivia night, dj's and bands, off-site events (golf outings, skeet shooting, goal cart racing)