Dimension Metric is a digital communication strategic consultancy. Our focus is analyzing digital data (website data, social media conversational data, etc) to define opportunities, optimizations, and strategic action plans for our clients. Think Bain & Co or McKinsey strategic consulting, except our consulting services are focused purely on digital communications, whereas they do more traditional business strategy for larger Fortune 100 clients. Actually, a close example of an established company who does this business concept successfully is dunnhumby: http://www.dunnhumby.com/.
Dimension Metric currently serves the small and medium sized business owner and acts as a trusted strategic consultant. Many are in different places with their business. For example, some are looking to start businesses and raise capital, others are looking to clarify their strategic vision, still others want to take their businesses to the next level by increasing their digital footprint or generating more sales through their website.
Currently the types of services we offer include: digital analytics (such as setting up and reporting on Google Analytics), strategy (such as creating digital marketing plans), and market research (such as running surveys).
Our longer-term vision is to build on this strategic foundation - increase our ability to analyze other "big data" sets and grow into contracts with larger companies - eventually building in executional capabilities as well - meaning design, programming, media buying and so forth, transitioning more towards a full service agency, while maintaining our deep quantitative focus.
In case you are curious, the etymology of the name "Dimension Metric" comes from two reporting terms within the Google Analytics platform, namely: Dimension - which refers to a descriptive attribute like city or source of traffic and metric - which refers to a measureable desired outcome as time spent on site or number of goals converted.
In terms of personality, ideally we would love the brand to come across as simple, professional and creative, smart, maybe even nerdy (heck, we deal with data), but not in an uncool way - in fact, we (like to think we) are creative in the way we apply our ideation and strategic thinking - so we'd like the brand identity to feel a little forward thinking feeling as well.