This is a redesign of a logo for an existing product - SVTV - the Squaw Valley Visitor Channel.
I've attached the original logo as a reference but the new one does NOT have to match or mimick this.
A few elements for consideration:
The logo has to work like a regular "TV network or channel" type logo. It'll run large on screen and also small in a variety of uses. It needs to stand alone as a "brand" for stickers, merch, etc. It needs to be wider than taller so it can work on screen.
The logo should look slick and more sophisticated - not cartoony like the current one (thanks to STP for the inspiration).
It needs to reflect the spirit of Squaw Valley, a world-class destination resort, famous for the 1960 Winter Olympics, and one of the top resorts in the world. Year round/4-season, outdoors.
Recreation - Exploration - Relaxation - Inspiration
It can be just "SVTV" with the tag lines as optional "Tune In To Squaw" and "Squaw Valley Visitor Channel"
This needs to work and be deliverable in 4 color and black/white versions.