Create a modern logo for a entertaining health product; target group men.

xolox

see below: 1) entertainment; 2) analytics

We develop a product which is entertaining and funny, but also has a serious background at the same time. The product will analyse a person’s personal health status. But both concepts can be used separately of each other (only entertaining or a only serious version). Our target group are men of all age.
Branch is a combination of medcial/pharmacy and gaming/recreation branch.
Therefore the logo should be "double-edged" or “bipolar”. the product can be promoted as 1) "xolox entertainment" or 2) "xolox analytics". The basic concept/ part "xolox" should nearly look the same in both versions (e.g. except colours and differentiation of the slogan).

## Update 21. Aug. 2018
Hello to all and welcome to the final. thank you for your concepts. they are incredible. i would like to give you some information what i like most at your concepts. all of you had some awesome aspects in your concepts and i would like to share all of the information.
What i liked most in the concepts:
font: #112 and #124
basic colour: dark blue
There shall be a sign separate to the text. The signs I like most: #164, #157, #95
Symbols in the text to differ analytics and entertainment #119 (the "elements" of analytics are sensationally!)
Please also remember there shall be 2 different colours of analytics and entertainment

Thank you!
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##Add 08/15/2018
Hi all,
thank you for your first drafts. I have to define my briefing more precisely as I think it was a bit confusing.
As a result from this contest I would kindly ask you for one logo “xolox entertainment” (when the product is used as a game for fun) and one logo “xolox analytics” (when the product is used more seriously for health analytics). Also if there are 2 logos the text “xolox” (font, size, the basic concept, etc.) of both logos should be similar. Colours, small parts and/or the Slogan (1. Entertainment; 2. Analytics) can/should change. Finally there should be clear that xolox is the general trademark and Entertainment/Analytics are segments of xolox.

Thank you!
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On the one hand we are entertaining and the user shall be part of the game. On the other hand we have a serious part, which enables the user to check his health status (analytics) continuously.
Further catchwords which will be associated with xolox: circle, circulation, flow, percolation, change, measurement system, health, entertainment, games, analyse, scales, diagnostic.
Some other input: speciality could be in the "o" like circulation or the "l" like a scale
colour: preferred main colour dark blue tones; green should be avoided (maybe except little parts like a part of a scale from red (attention) to green (status "ok")
We are looking for modern, reliable logo with a playful touch.
Thank you! If you have any questions do not hesitate to contact me.