The design captured exactly what we were looking for. I have worked with FriendlyLabel multiple times and she has consistently deilvered amazing designs that she was able to derive from my very bland descriptions and turn them into exactly what I was looking for. She has an incredible ability to understand your needs and take into account the industry you are in and make a design that captures what you want and what you need to stand out and look professional. She is the best I have ever worked with.
- Cross the Lime
She did an excellent job! I liked the design she provided, and she was also very responsive and helpful.
Great work and responsive.
How aaronprimal started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are launching a chain of franchise quick serve restaurants under the "Primal Kitchen" brand name. The food served complies with a Primal/paleo/ancestral diet: meat, fish, fowl, eggs, vegetables, fruit, nuts and healthy fats. No grains, no industrial cooking oils. The target audience is health conscious.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Can use some variation of Trajan fonts to stay consistent with the rest of the brand (as seen here: http://primalkitchen.com/), but should reflect uses in a restaurant, like large and small signage, wall images, menus, ads, etc. Grok is OK to use (the jumping silhouetted figure holding a spear in the logo at the link above and also attached), but not abuse. Maybe a version with and without.
The message is awesome clean food - not specifically Paleo or primal, but will certainly fill that need. A place where anyone who wants real food can go - and bring their friends who aren't even into eating healthy, but who dig great tasting, at times decadent, food.