We will represent what it means to be a dog in Utah. "Utah Dog" will be the brand. Utah dogs are active - hiking, swimming, anything outdoors. The Utah Dog is healthy, smart, loyal, kind, friendly, happy, active, loves to play hard, likes to rest comfortably, likes the finer things in life, luxury, but still rugged, sporting, working dogs. They are companions, snugglers, family members, nature loving. They love their community and are honorable and most of all loyal and happy.
The Wasatch Mountains are a big part of our culture. So are the red rock (Moab). We have the red rocks, mountains, desert, city, snow, rain, lakes, rivers, pines, aspens, sagebrush, sun, trails, parks.
This brand will also be photography driven and help support my photography business. We will eventually sell product associated with this brand.