alicia u got their new logo design by running a design contest:
Create Logo for Bar Nightclub Restaurant with Bowling
Check out alicia u's Logo design contest…
Bar & Nightclub
We are a bowling alley with a bar and we offer pub style food. We offer league bowling, open bowling and cosmic bowling on the weekends. We host birthday parties, lane and facility rentals, as well as host fundraisers and corporate events. Our target audience is the 28-54 year old age group. We anticipate our customer will be ‘coupled’ and/or have a family. Though we would like to target them inside and outside of their familial unit. We would like to incorporate the look of ‘bowling’ into the logo without overtly saying “Bowling Alley” or “Lanes” in the text. We would like to “say” these things with the visuals/graphics instead of with text. We would like it to be a sophisticated integration without being too ‘clever’ or cheesy.
Other color requirements
I'd like to explore the following colors: Let designers make suggestions: Reds: Energy, action, passion and love. Dark neutrals: Formality, mystery, exclusivity and luxury.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
alicia u collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
It was a pleasure to work with B_x. I really liked how he/she was able to create a design with minimal information and wasn't afraid to come up with new designs of his/her own. Even though I rejected most of the new designs, seeing them helped me come up with new designs as well.
Lastly, there was one point where I wanted some text lined up to the right. I specifically said "right" but he/she went ahead and gave me both right AND left aligned versions. I ended up liking the left-aligned version better and really appreciated B_x for taking the one extra step to show both... not only that, he/she included both in my package so I can switch back and forth if need be.
So I'd highly recommend B_x for future design work.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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