We are looking for a clean silhouette so that it is easy to manipulate and recolor. We plan on modifying the design to fit with each of our game brands. We are open to "Codename" written as one word or "CODE NAME" as two words with one on top of the other. We are also open for the design to include the word "Entertainment" or not.
We did an exercise internally regarding our corporate brand. Below is our thoughts about the company's brand.
Brand Purpose - Why do we do what we do?
- We are gamers who like to make games
- To entertain and bring joy to our players.
- Some companies make games to make money. We make money to make games.
Brand Promise - What defining benefits do we offer?
- Game play first / fun polished user experience.
- Great customer service - timeliness, correct, fair
- Games that grow and evolve with our players.
Brand Essence - How do we deliver on our promise?
- Only release fun and polished features.
- Present in chat, and forums.
- Fast responses to tickets and customer support requests via other channels.
- Release regular content updates, and use player feedback and requests when appropriate.
Brand Attributes - How are we described?
- Fun games
- Listens to our players.
- Playful art style and NPC dialogue