The 2 Chinese characters for our logo means "Three Hearts".
The first heart is 放心 meaning product assurance of quality and safety.
The second heart is 爱心 which is love in action for our management and even during our preparation.
The third heart is 开心 which defines the joyful culture in our company.
With all the recent food safety issues and GMOs being brought to light, 3XIN Group believes in chemical-free farming and strive to be protectors of natural resources. The ultimate project that we will embark is to build a zero-emission town in China.
The final logo can be any of the following:
1. A graphic symbol of 3 hearts.
2. Just the word 三心 or 心, e.g. Chinese calligraphy or red seal could be a start (refer to Beijing 2008 Olympics official logo in attachments).
3. Combination of 1 & 2.
4. Combination of 1 & 2 with the English words: 3XIN Group.
The Chinese PinYin for 三心 is san1 xin1, fyi.
Just uploaded 2 images in attachments below.
Image 1: hand-drawn (excuse my lack of artistic genes), you will be able to see an example of all three characters '心‘ ’ש‘ and '3' combined into one. That's what I'm after.
Image 2: recent logo concept, the left and right strokes look like a roof (restaurant, food, shelter, rest) and the number '3' looks like steam coming out from a bowl…the whole concept is a very smiley face too (开心 means joyful as one of our three hearts core value). And you can still see recognise the word '心‘ within the red seal. And the '3' in '3Xin' looks like a heart as well.
You may wish to find some creative ways to upgrade/improvise these 2 images or just use them as a reference to work on your current logo.
Best of luck, guys!