ADPI (American Dairy Products Institute) is the nonprofit organization that represents manufacturers of processed dairy ingredients such as whey, nonfat dry milks.
Vision: To be the World’s Premier Authority on Dairy Ingredients
Mission: We seek to increase the worldwide use of dairy ingredients by marshalling the technical, manufacturing, and resources of our members and others
Tagline: Unleashing the power of dairy ingredients
Target audience: Dairy industry, end-users of products using dairy ingredients
Develop a logo that will stand the test of time and to keep in mind that the future for ADPI could very easily be representing a global market.
Some key words to describe ADPI: Dairy Ingredients and US based organization in a global market place.