How thomas.seibert started their logo & business card journey
Who are you known as?
Tell us a bit about who you are and the people you reach
UERCO is a new company in which we will organize the worldwide sale of technical products of high quality – in a first step UERCO will trade with technical products in the B2B area. Later on other product lines can be added by organic developments or acquisition. These new product groups can form a separate brand, but UERCO shell always stay as a common umbrella brand. A development towards the B2C market is not excluded.
What industry do you think your business is most related to?
Other color requirements
In respect to colours we are undecided; the colour(s) should transmit stability, size and realism (down to earth). E.g. we can imagine colors in the range of blue to green, representing the earth.But we are completely open to your ideas
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
UERCO consists of :
U.. United / Union
ER .. initials of the family name of the owner
CO .. Company
We claim to be modern, but with conservative roots –dynamic and realistic. We move in industries which are ecologically compatible; we are environment conscious and pay attention to sustainability.
UERCO represents the roots of a tree; industries which are lasting and ecologically compatible are the tribe–the different branches of the tree which are united by UERCO are the brands/products.
We want to signal size and stability, yet simultaneously also flexibility and customer orientation. We want to be able to represent a group of companies. The U can be considered the connecting member.
With time UERCO will develop to become an umbrella brand, that brings together the different company and product portfolios, which do not have to have obvious connections. In any case the link will always be a common structure and the common parent company UERCO. A very well known example for an umbrella brand is the logo "GE" from General Electric, as it covers most of the activities in very different business and industry areas. We are not looking for a real physical umbrella!
UERCO shall therefore get a universal logo, that can easily be altered and with which it becomes simple to develop deviations for different new activities. A recognition and a link should be visible.
Variations, such as UER-Tex, UER-Woods or UER-Trade are currently conceivable and shall be realizable.
A simple corporate identity will be developed around the logo to be fast and efficient in the integration of new companies and or product lines into the umbrella brand.