Microclimates is the name of our company, and we build WA I-502 compliant / medical marijuana growing facilities for cannabis producers.
Who is the end user?
A single or married male or female age 25-60 with an income range of $50,000 - $300,000 who is a homeowner in WA state, has no children, and has a doctor's recommendation to grow cannabis.
What motivations do our end users have in common?
A microclimate customer is a seasoned marijuana (MJ) smoker; curious, but new and inexperienced in the aeroponics growing process, who is passionate about the cannabis plant. They may or my not have grown anything in the ground, but someone who is a gardener will have a deeper appreciation for the process. They would like to grow their own medicine, or are likely to boast about smoking their own product. They want to be a trailblazer in the MJ industry, and are likely to be highly influential to their friends.
How do they behave?
These people are risk takers. They aren’t afraid to bend the rules to pursue their passions. They are self-proclaimed connoisseurs of marijuana and hobbyists who enjoy a textile, hands on experience. As a microclimate is a part-time project, they can appeal to a person of any profession. These people are concerned about the environment and purchase products which are energy efficient. They enjoy or have a general understanding of the scientific process of trial and error, documenting, and testing for different results.