mark.gnadt got their new infographic by running a design contest:
Infographic telling the story of palm oil impacts on biodiversity
Check out mark.gnadt's Infographic contest…
Story to tell in the infographic
This infographic should convey the key messages from a new IUCN report on the effects of palm oil production on biodiversity. The report not only reviews the impacts of palm oil development on species, but it also examines current global demand for palm oil and provides recommendations on how various stakeholders can make its production more sustainable. We would like the infographic to showcase three key elements: • The global demand for palm oil is not going to go away. Shifting to alternative crops might incur even greater environmental and social impacts. • Palm oil development has significant effects on tropical species and ecosystems. • Everyone from the consumer to the producer to governments have a responsibility to make palm oil production more sustainable.
Data to include in the infographic
See attached brief for complete list of data to include - there are six sections. Each section should be designed using a 2:1 ratio. (The text explainer for Section 4 in the 'design brief' attachment is coming soon). Summary here: Palm oil is likely here to stay: • Global demand for vegetable oils is estimated to grow from an annual 165 Mt now to 307 Mt in 2050. • Oil palm produces about 35% of all vegetable oil on less than 10% of the land allocated to oil crops. • Land required to produce 1 tonne of major types of oil: o Palm oil: 1 tonne = .26 hectares o Rapeseed oil: 1 tonne = 1.25 hectares o Sunflower oil: 1 tonne = 1.43 hectares o Soybean oil: 1 tonne = 2 hectares Palm oil has significant impacts on biodiversity: • 193 Critically Endangered, Endangered and Vulnerable species are impacted by palm oil production, including orangutans and tigers (+ 2-5 more examples). • Palm oil grows in areas rich in biodiversity. Indonesia and Malaysia provide 85% of the world’s palm oil. Everyone must help make palm oil more sustainable: • Only 20% of the world’s palm oil is certified as sustainable. • Policymakers – limit demand for non-food palm oil, produce and enforce policies to avoid negative environmental impacts • Companies – stop deforestation for new plantations, set aside and properly manage areas important to biodiversity and carbon mitigation • Consumers – demand sustainable palm oil and hold brands accountable for improving sustainability
Elements to include in the infographic
The infographic should comprise of the six sections outlined in the design brief attachment, that convey the key messages of the report in a story format that easily flows. We plan to use each section as an individual graphic, so we would like that each section be strong enough on it's own, highlighting the key findings of the report. Please bear this in mind when designing. The overall design shouldn't need to be reformatted in order to separate out the sections. After the contest we'd like to do a 1-1 with the winner to separate out the sections, add our logo and deliver each section as separate files. We would like the inclusion of a map that highlights the key palm oil producing countries and selected species impacted within them. We would also like icons or images to represent listed species and other impacts. Please see the attached brief for more detail on the six concepts and specific text to include.
The infographic will be used on social media, on event posters, in PowerPoint presentations and other print materials such as reports. Therefore, design considerations that take into account the variety of its placement are welcomed. As we will need to repurpose this graphic for different uses, we would like to receive the design files so we can make minor adjustments in-house for different contexts. For the 1-1 after the contest, the six sections should be Twitter-friendly and therefore designed using a 2:1 ratio. We would need six individual files and also one file of them combined. The logo can appear once on the full combined infographic and on each of the six individual infographics.
Every design category has flexible pricing for all budgets. Infographic starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their infographic.
Designers across the globe delivered design magic.
mark.gnadt collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Lera is absolutely amazing, her designs are very creative and she has been so patient with me while I was not sure what exactly I wanted. But every time she was full of suggestions and great ideas on a topic which was fairly technical and not easy to explain. Thank you! And I would certainly use her again and recommend to anyone.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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