Target market: Our target market is children between age 3 to 8 years
Product: Our product is an interactive story telling board kit/set
know as STAR Kit. In the box of STAR Kit there will playing boards
with graphics on them (like monopoly board game), figure paper
characters, children story books and other items. To use our product,
a parent will read the story book to the children. Then the parent
will open the graphic board and give the paper figure to the
The child will then repeat the story from the book and telling to the
parent of the story by using the paper figure with the graphic board.
You are required to create 2 characters and a board;
A) You are required to create 2 characters (each character will 3
inches high). Please see sample with attached photo.
1) male kid
2) female kid
B) You are required to create one graphic board. The graphic board
must consist of graphics of children playground area. Please have a
look at attached file. There are several elements within that
playground area. The size of the board will be 24 inches X 24 inches.
We don't mind the graphic board submitted initially as basic sketches
to show concept. Once won it must be in full colour.
You are free to be creative. Please do not follow the illustration
style of the attached photos.
However, the illustration/drawings must portrayed wholesome values. We
are building kids with universal wholesome values through story
telling using our product.
You are free to be creative, however, we would like to advise against
using gradient colours. No gradient colour instead should be simple
colours like the cartoon Dora (as attached file)
Children of that age prefers simple tone
colours and simple non complex design.