How Stevo82 started their character or mascot journey
Who are you known as?
The new name for this toy brand will be xanfire
What industry do you think your business is most related to?
Games & Recreational
Tell us a bit about who you are and the people you reach
We are a multiple brand agency and help clients build new product concepts in almost every category you can think of. We then build prototypes and physical products to be sold to consumers. We target different audiences for different products, but this product will be targetted at children between the ages of 4-10. Subject to the final design we would like characters that can easily be produced as a physical soft toy as well as an on-screen animated character.
What inspires you and how do you envision the design for your business?
We are working on a new toy concept and looking for a collection of characters to start a new line of soft toys, games, animated series, merchandise etc. The characters can be either animal or animated people. They have to be young, cool, playful and all serve a particular trait, emotion or skillset (like one is smart, one is strong, one is fast, one is beach bum, one is a rebel. A mixture of male, female and animal etc. Subject to the final design we would like characters that can easily be produced as a physical soft toy as well as an on-screen animated character.
We really want your creativity to flow and not be too restrained.
A concept like Angry Birds is an incredible concept with many possibilities for future expansion of the character set. If possible, please think of a character set that can be expanded in the future like Angry Birds,