Designer was great about making any adjustments we asked for over the course of the contest.
How robert YI2 started their logo & brand identity pack journey
Who are you known as?
WNC Fit for Duty
Tell us a bit about who you are and the people you reach
We offer functional employment testing services. Our target audience are HR and safety directors in businesses that have a heavy to very heavy physical demand requirement to perform the job. Think of it like a drug screen or background check, but in this case, its their medical history and physical capacity we're screening. In this respect we are kind of like a check point or a quality assurance business. We help mitigate risk.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Blues: Knowledge, trust, calm and honesty.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
WNC stands for Western North Carolina. It should feature less prominently than the Fit for Duty. The designs so far look alot like sports teams - not what I'm going for. No bull, (that was my bad idea)
I think the maker's mark idea, like a seal or stamp, needs to be explored. Also, several folks are picking up on the guy with the box thing - that is definitely going in the right direction. He could be operating a crane, doing anything heavy, but the image should look like he is confident and not struggling under a load
Several ideas: 1. Design as a seal of approval or a maker's mark 2. A semi-abstract image of a worker picking up a box or a heavy load.