Staff are essentially blank canvasses for the particular brands so a black and white logo is preferred.
While the business name is Activ8 Media and Promotions, we have never really been a media business. Would prefer to focus on the ACTIV8 name (only want to see it in capitals) and then include the four buzz words around or underneath the logo in two separate lines of text to explain what we actually do.
I have a few ideas - firstly
I have a vision of a black outlined circle with ACTIV8 inside it. And the four words either around it, or below it.
If an icon was to be used, I'd like it to be perhaps a black star between each of the four words.
I have attached two logos that I really like.
I have also attached an example of a previous design that was suggested to me which i really do not like.
I also like the concept of a custom image like the Art Director example logo - perhaps a person offering a product somehow? maybe incorporating the idea of a lightbulb moment with the product? Perhaps with ACTIV8 underneath and the second line reading EST 1993 underneath the image. Would be open to a black and white or coloured image for this.
Thirdly - I would consider the concept of incorporating what we do into the text of ACTIV8 if there was a way of using people or a 'product' in the text. Creative logotype, I think it's called.