We want a logo for our website to sit above a photo - so transparent Alpha channel or equivalent. It will also be used for our letter head and all our written documents.
Themes that could be good include: using geometric shapes that tessellate - to show combining separate parts for the betterment of the whole. Elements that show joined up thinking, or cyclical completeness.
We have a complicated name to say, spell and communicate orally and in images/print so reducing McKillop Smith in some way for instance MKS/MS or a pictorial logo would be good.
All of that said we are open completely to other suggestions. Nothing gimicky or cartoony it should be slick, if intricate/complex should be able to be simplified and modern/tech inspired with classical undertones like a heritage building with a harmonious modern extension.
Flexible on the slogan line - but need a way of communicating the work we do i.e. Property Consultants, Asset Managers, Chartered Surveyors etc. this could be done with the design so if so happy to leave it out completely