How nola_jean2 started their logo & brand identity pack journey
Who are you known as?
Quartz Water Ice
Tell us a bit about who you are and the people you reach
We will be selling Water Ice, which is essentially Italian Ice or Granita. Water Ice is a frozen fruit syrup that is produced much like Ice Cream but does not contain eggs or dairy. It has more ice crystals, giving it sort of a granular texture. It's know at Granita in Italy. We will be known as Quartz Water Ice. We are disassociating with any Italian theme. We want to be the opposite of Rita's Italian Ice (a popular Italian ice chain). Our product will be more gourmet than just water, sugar, dye. We want to sell next to local boutiques/shoppes and besides cool,new, independent coffee roasters, breweries, gastropubs etc. We want to revamp Italian ice and offer a high quality, artisan, frozen dessert.
What industry do you think your business is most related to?
Other color requirements
the colors of desert succulents? Metallics. Open to designers ideas.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
would like to try to do something like SweetWater Italian ice as show in the examples. We could try to incorporate the paper cup with the ice in it as shown in the examples . But maybe instead put some sort of crystals in the cup