Hawkeye Ammo which is a company in Urbandale, Iowa and manufactures ammunition "bullets" for personal firearms.
Iowa is the "Hawkeye State". The mascot for the University of Iowa is the Hawkeye. If you google "iowa hawkeyes" and look at images you will see the mascot for the college sports team. We must NOT use the mascot or any likeness in our logo or branding however we can capitalize on the familiar yellow and black in the theme as it will be recognized by the community.
The manufacturing and purchasing of ammunition is often looked at as very patriotic so some other designs featuring red white and blue would also be appropriate to identify patriotism.
So some designs with the appropriate yellow and black and some with more patriotic colors of red white an blue are good to see.
The use of flags, rifle scope crosshairs, etc. is appropriate. The logo should demonstrate strength, quality, stability, patriotism, etc.