The best labels have one thing in common: they make their products stand out on shelves, even when they’re standing among crowds of competitors. Think of how many times you’ve tried a new food or brought home a cool craft beer because it had an interesting label. That’s a talented designer’s work in action.

You want your product to get snatched off store shelves. We want it to, too. So we put together this list of the top freelance label designers to hire in 2020.

The 10 best freelance label designers for hire in 2020

  1. 1
    Top Level
    5.0
    ( 272 )
    • Product label
    • Product packaging
    • Other design
    • 3D
    • Other packaging or label
    • Logo design
    • Infographic
    • Illustration or graphics
    • Brochure
    • Postcard, flyer or print
    • Other business or advertising
    • Banner ad
    • Business card
    • Web page design
    • T-shirt
    • Stationery
    • Poster
    • Other web or app design
    • Other art or illustration
    • Merchandise
  2. 2
    Top Level
    4.9
    ( 477 )
    • Product packaging
    • Product label
    • Other packaging or label
    • Illustration or graphics
    • Other design
    • Logo design
    • 3D
    • Brochure
    • Other business or advertising
    • Postcard, flyer or print
    • Other art or illustration
    • Web page design
    • Business card
    • Other clothing or merchandise
    • Other book or magazine
    • Logo & brand identity pack
    • Brand guide
    • Banner ad
    • Stationery
    • Logo & business card
    • Card or invitation
    • T-shirt
    • Merchandise
    • Menu
    • Infographic
    • Email
    • Book cover
  3. 3
    Top Level
    5.0
    ( 149 )
    • Product label
    • Product packaging
    • Logo design
    • Other packaging or label
    • 3D
    • Logo & brand identity pack
    • Sticker
    • Postcard, flyer or print
    • Other design
    • Landing page design
    • Signage
    • Other art or illustration
    • Merchandise
    • Logo & business card
    • Illustration or graphics
    • Brand guide
  4. 4
    Top Level
    4.9
    ( 27 )
    • Product label
    • Book cover
    • Product packaging
    • Logo design
    • Other design
    • Illustration or graphics
    • Other packaging or label
    • Stationery
    • App design
    • Infographic
    • 3D
    • WordPress theme design
    • Postcard, flyer or print
    • Other art or illustration
    • Landing page design
  5. 5
    Top Level
    5.0
    ( 64 )
    • Product label
    • Product packaging
    • Book cover
    • Other packaging or label
    • Logo design
    • 3D
    • Postcard, flyer or print
    • Other design
    • Illustration or graphics
    • Stationery
    • Signage
    • Other business or advertising
    • Other art or illustration
    • Magazine cover
    • Banner ad
    • Social media page
    • Brochure
    • Poster
    • Logo & brand identity pack
  6. 6
    Top Level
    5.0
    ( 32 )
    • Product label
    • Product packaging
    • Other packaging or label
    • Logo design
    • Logo & brand identity pack
    • Merchandise
    • Banner ad
    • Tattoo
    • T-shirt
    • Logo & social media pack
    • Signage
    • Postcard, flyer or print
    • Logo & business card
    • Car, truck or van wrap
  7. 7
    • Product label
    • Product packaging
    • Logo design
    • Other packaging or label
    • 3D
    • Postcard, flyer or print
    • Other web or app design
    • Logo & business card
    • Illustration or graphics
    • Sticker
    • Logo & social media pack
    • Other design
    • Infographic
    • Web page design
    • Other business or advertising
    • Card or invitation
    • Business card
    • Logo & brand identity pack
  8. 8
    Top Level
    5.0
    ( 58 )
    • Product label
    • Logo design
    • Product packaging
    • Other design
    • Logo & business card
    • Other packaging or label
    • Logo & brand identity pack
    • Other clothing or merchandise
    • Other book or magazine
    • Brochure
    • Postcard, flyer or print
    • Illustration or graphics
    • Signage
    • Poster
    • Clothing or apparel
  9. 9
    Top Level
    5.0
    ( 416 )
    • Product label
    • Product packaging
    • Other packaging or label
    • Logo design
    • Other design
    • 3D
    • Postcard, flyer or print
    • Illustration or graphics
    • Other art or illustration
    • Logo & brand identity pack
    • Other business or advertising
    • Brochure
    • PowerPoint template
    • Business card
    • Banner ad
    • Other web or app design
    • Infographic
    • Typesetting with imagery
    • Stationery
    • Poster
    • Logo & brand guide
    • Email
    • Book cover
    • Social media page
    • Signage
    • Facebook cover
    • Card or invitation
    • Brand guide
  10. 10
    Top Level
    5.0
    ( 184 )
    • Logo design
    • Product label
    • Product packaging
    • Logo & brand identity pack
    • Logo & business card
    • Logo & social media pack
    • Postcard, flyer or print
    • Other packaging or label
    • Business card
    • Brand guide
    • T-shirt
    • Sticker
    • Menu
    • Web page design
    • Illustration or graphics
    • Brochure
    • Other clothing or merchandise
    • Banner ad
    • Stationery
    • Other design
    • Social media page
    • Other business or advertising
    • WordPress theme design
    • Other book or magazine
    • Other art or illustration
    • Logo & hosted website
    • Infographic
    • Icon or button
    • Clothing or apparel
    • Car, truck or van wrap

How did we choose these as the top label designers?

We know label design is important because it builds brand loyalty for life. Here’s what we looked for when we chose our top 10 label designers:

1. Design quality

gin bottle label
label design by Wooden Horse

When a designer joins 99designs, an expert from our team evaluates their portfolio and considers the conceptual thought, technical execution and knowledge of design principles present in their work. They then assign the designer one of three levels:

  • Top Level
  • Mid Level
  • Entry Level

A designer’s level is displayed on their portfolio, so you can easily see if you’re working with someone with lots of experience and design chops or someone up-and-coming.

2. Label design experience

Somebody could be a great illustrator, but not necessarily a top notch label designer. A label’s gotta catch eyes’ attention and lead them to pick up the item bearing it. In addition to looking at overall quality, we specifically vetted each designer on this list to make sure they had experience with and specialized in label design.

3. Professionalism

There’s more to being a top quality freelance designer than having a strong portfolio. A top level label designer communicates with the client throughout the design process, delivers on time and is generally good to work with. So we took past customer experiences into account to make sure all of our recommended label designers are professionals in service as well as design.

Are you ready to hire a fantastic label designer?

If you’ve got a product, it needs a label that’ll stand out on shelves. Don’t let your work disappear behind a boring label. If you don’t think any of our picks can do your product justice, search 99designs for one who can.

Want more label designer choices?
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