When it comes to logo design, there are few colors as visceral as red. Commonly associated with fire, hearts and roses, the warm color exudes boldness, beauty and inspiration. The artist Henri Matisse went so far as to say, “A certain red has an effect on your blood pressure.”
So how has this fierce color been used historically? Red was the first color (besides black or white) used by artists in the late Stone Age, when they discovered the pigment red ochre. In ancient Egypt, Egyptians would paint their bodies red during celebrations to signify life, health and victory. Centuries later, red was used to signify revolution and became the iconic color of Communism, socialism, the Bolshevik Revolution and other monumental movements in history.
Nowadays, red can be seen in a variety of places and hues, from maroon to vermilion. It can signify passion, strength or danger. No matter where you see it in the world, this strong shade commands attention.
34 red hot red logos
Red is a powerful choice for businesses that want their branding to stand out from the pack. It’s also a super versatile logo color! By adjusting the saturation and typographic treatment, red logos can appear vintage, modern or even futuristic. We’ve rounded up 34 red logos to prove no matter what industry you’re in, the use of red can really fire up your biz. Time for some red-hot logo inspiration!
Art & Media
Red logos are all the rage amongst art and design-focused companies, and we can see why! The striking color, when used correctly, speaks wonders about a brand’s taste level. Keeping it bold yet minimal is the trend for brands like these. To achieve this look, consider clean typography atop a solid red backdrop to assert stylish confidence in your brand.
Food & Drink
Often, the biggest challenge in the food and drink industry is getting people to buy your product or eat at your restaurant. Luckily, an eye-catching red logo can help attract consumers! Think of McDonald’s—no matter where you are in the world, their vibrant red and yellow branding is easily recognizable from miles away. Are you in the food and drink industry too? Take a cue from the brands below and stand out with a fun, brightly-colored logo design that attracts hungry customers.
It may be one of the oldest colors, but leave it to the tech industry to make red new again! By modernizing classic red with ombre gradients and trendy typographic treatments, these tech brands are using their red logos to showcase their innovative thinking. Play with wonky kerning and pictorial elements to achieve a similar experimental look for your brand.
In the retail industry? Convey your brand spirit with a memorable red logo that your customers would be proud to sport on a shirt, sticker or even as a tattoo. The brands below are doing it right with emblematic imagery that tells their audiences who they are and what they stand for. The incorporation of red is the cherry on top of iconic branding!
Your product may not be the most exciting (hello, life insurance!) but that doesn’t mean you can’t have fun with your logo design. Red is the perfect way to spice up your business and simultaneously establish your brand as professional, confident and trustworthy. Afraid of coming off too strong? Take the route these professional service brands did and incorporate red into a combination mark with more neutral colors like black, white and gray to balance it out.
Making red work for your biz
Is a red logo still not your cup of tea? No worries, there are other ways you can make the color work for your biz without going full-fledged crimson. Consider incorporating red into your branding in these subtle ways:
Create a red version of your logo
Although most businesses choose a single color to represent their brand, it helps to have several other colors in your arsenal. Add a shade of red to your brand color palette that works with the other colors in that palette, and create a version of your logo in this new color.
Use the red version of your logo to spruce up black-and-white creative assets, on social media pages, or for off-shoots of your brand (like if you decide to launch a minisite). We love how Refinery29 brightens up their Twitter page with a rose-colored version of their lettermark logo.
Accent your current logo with touches of red
Are you seeing red but not ready for a total rebrand? Consider incorporating touches of red into your existing logo. You could outline white letters with a stroke of crimson, fill in a transparent area with a muted maroon, or even set your logo atop a blush backdrop. Whatever route you take, red is a surefire way to breathe life into your existing logo design.
Time to win hearts!
Whether you’re planning to create a red logo, add accents of red to an existing brand or just gained more knowledge of how the color can be used in brand design, there’s a way to make red work for you.