We are about to launch a new product into the video games market and will be running an active social media and display campaign to attract new users. We are looking for a designer who knows how to create eye-catching creative that will motivate response from players of CounterStrike: Global Offensive.
Some slogan's I think might help get response:
- "It's not just the Pros who can make money playing CounterStrike."
- "Play CounterStrike for real money"
- "Why play for skins when you can play for cash?"
- "No waiting. No trading. Play CounterStrike and win real cash."
- "Play CounterStrike. Win. Get Paid Real Money. "
This project will includes a small subset of the total media needed which will be discussed as a different project for the top provider.
The placements we’d like to see for this first project:
300 x 250 - Medium Rectangle
728 x 90 - Leaderboard
300 x 600 - Half Page
A full list of our required placements (50+ units [sizes/variations]), will be negotiated into a different project for the top candidate
The banners are intended for generating prospects and not remarketing. Our primary initial market will be player of CounterStrike: Global Offensive, so incorporating this into the design would be accurate and likely higher converting.
I've attached some design variations of our logo. For our web user portal we've been using the flat (less lighting and effects) version, but attached both for your preference. Don't feel too restricted to having to use one version or either version, will be looking for your inspiration and expertise for what will make this campaign a success!
As with anyone who asks for ad-banners, a key performance indicator will be click-through rate and secondarily sign-up rate. That said, it’s important to communicate the value proposition is possible – that you can win real money playing CounterStrike: Global Offensive without needing to be a pro-gamer or waiting for a scheduled tournament.